Category

Product Design & Illustration

Company

Gymshark

Product Feature Icons

Using icons to emphasise the unique qualities of Gymshark products.

I assisted the Shop team by designing a set of 10 icons that highlighted the special features of Gymshark products. These icons were displayed on product pages on both the website and Ecom app, along with accompanying labels, to inform users about the various qualities of the products.

Developing the icon set

I wanted to create icons that were simple, easy to understand and aligned with the existing icon set in the design system. I incorporated various attributes that helped to provide context and direction whist maintaining enough white space to ensure legibility when scaled. Validation through user testing was carried out to confirm that the icons accurately conveyed the intangible qualities.

I wanted to create icons that were simple, easy to understand and aligned with the existing icon set in the design system. I incorporated various attributes that helped to provide context and direction whist maintaining enough white space to ensure legibility when scaled. Validation through user testing was carried out to confirm that the icons accurately conveyed the intangible qualities.