Our Safety Essentials

East West Rail Alliance

East West Rail Alliance is made up of Network Rail, Atkins, Laing O’Rourke and Volker Rail. These industry-leading specialists in railway infrastructure are responsible for designing and building a scheme to re-establish a rail link between Cambridge and Oxford to improve rail services between East Anglia, Central and Southern England with enhanced connections to national mainline rail services.  


Working within the Atkins design team, we were tasked by the Alliance Leadership team to develop a ‘best for project’ Health & Safety Programme titled Safety in Every Choice. The programme was built on the foundations of five core behaviours and is aimed at both office and site staff.  


Each of the behaviours was represented and reinforced by the developed visual language, from a simple icon to an illustrative representation.  


In addition, the identity and branding of the Safety in Every Choice program were developed and applied to a series of digital and printed collateral as part of the phased rollout of the new safety brand.


Paul Whitehead

Head of Health & Safety

It's been an absolute pleasure working with Dan. I have been extremely satisfied with the professional service provided in bringing ‘Safety in Every Choice’ campaign to life and I am immensely proud of the resultant material.